Unilog
The idea of implementing a B2B eCommerce site may seem exciting to some, stressful to others and even inconceivable to a few. After all, launching an online storefront is a huge undertaking. But, if you do your research, ask the right questions, and build a solid strategy, you’ll realize an eCommerce site is well worth the time and investment.
Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while…
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens…
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to…
Let’s start with the basics: B2B eCommerce stands for “business-to-business electronic commerce.” Of course, you may have already known that, but we’ll define these two…
Are you a distributor launching an eCommerce initiative? Those who have gone through the process recently shared their insights during a panel discussion at Unilog’s…
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to…
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a…
As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying experience that’s engaging and adds value. As a result, B2Bs are beginning to incorporate a more “human-centric” approach…
Looking to make the leap into eCommerce? Many B2B companies like yours are jumping into the digital commerce market because their customers are asking for…