3 Trends Driving the B2B Marketplace in 2022 – Part 2 of 3
Emerging competition and marketplace disruptors are forcing distributors to integrate new strategies to help defend their turf and remain relevant. As a result, we see…
Make Your Site a One-Stop Shop
Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products, and have the option to purchase them.
How to Adapt Your B2B Marketplace and Workplace for Millennials
According to Goldman Sachs, there are currently 92 million Millennials in the United States, and they now make up the largest generation in U.S. history –…
Enriched eCommerce Content
As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying experience that’s engaging and adds value. As a result, B2Bs are beginning to incorporate a more “human-centric” approach…
3 Ways to Connect With Your New B2B Buyer: The Millennial
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer…