Unilog
The idea of implementing a B2B eCommerce site may seem exciting to some, stressful to others and even inconceivable to a few. After all, launching an online storefront is a huge undertaking. But, if you do your research, ask the right questions, and build a solid strategy, you’ll realize an eCommerce site is well worth the time and investment.
The COVID-19 virus has impacted our livelihood and changed the way we engage with others. Face-to-face interactions have been replaced with “contactless” exchange. Shopping preferences have shifted from store to online. If you are a safety supplies distributor who wants to enhance your digital presence our whitepaper outlines the MUST-HAVE components your organization needs to enhance your customer service and economically survive the pandemic.
Today, more than three-quarters of B2B buyers look to social media for insight, recommendations, and reasons to buy from companies like yours. If your business still lacks a social media presence, then you’re missing out on a huge opportunity to connect with them. Social media is a great place to showcase your organization’s new product…
B2B online sales continue to climb as more wholesale distribution businesses implement eCommerce channels to meet the demands of their tech-savvy buyers. In fact, industry experts predict B2B eCommerce will reach $1.8 trillion and account for 17% of all sales in the U.S. by 2023.
The B2B digital commerce landscape continues to evolve into a buyer-centric and omnichannel environment with a much wider and competitive playing field. While some organizations have employed a solid plan to create online channel growth and a better user experience, others are lacking when it comes to any type of eCommerce strategy.
Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. According to a 2018 survey from Modern Distribution Management (MDM) and Real Results Marketing, 58% of wholesale distributors…
Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it.
Small distributors are feeling the heat as customers are requesting a more convenient way to shop, competitors are adding new product offerings, and mega stores like Amazon Business are becoming an increasing threat. With their feet to the fire, more business owners are considering eCommerce as a way to gain leverage and remain competitive in the marketplace.
As your business begins building next year’s budget, is it setting aside any money for website improvements? If not, it should. Just because your online storefront is up and running with product data and transaction capabilities doesn’t mean it’s self-sustained. A successful site requires regular management and updates to maintain its relevance…
Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products, and have the option to purchase them.
Most B2B organizations have multiple systems or repositories with which they store product information. In fact, Ventana Research recently found that 56% of wholesale businesses have more than five systems that house their data. When product updates or changes are made in one of these systems, rarely are they communicated to one another.
An intuitive onsite search tool optimizes the user’s online experience with advanced functionality such as auto-complete suggestions, a navigation bar with faceted attributes, and smart search that translates misspelled words and alternate terms into appropriate results.